Gramedia Digital
Gramedia Digital
Gramedia Digital
Electronic Book
Electronic Book
Electronic Book
Website & Mobile
Website & Mobile
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Study Case
Study Case
Overview
Overview
Overview
Gramedia Digital is Gramedia's digital eBook and magazine reading platform. Although rich in content, the app and website do not yet reflect the quality and convenience expected by today's digital readers. 🎯 Goal: Refresh the overall look and user experience to increase user retention, conversion and satisfaction.
Gramedia Digital is Gramedia's digital eBook and magazine reading platform. Although rich in content, the app and website do not yet reflect the quality and convenience expected by today's digital readers. 🎯 Goal: Refresh the overall look and user experience to increase user retention, conversion and satisfaction.
Gramedia Digital is Gramedia's digital eBook and magazine reading platform. Although rich in content, the app and website do not yet reflect the quality and convenience expected by today's digital readers. 🎯 Goal: Refresh the overall look and user experience to increase user retention, conversion and satisfaction.
The Challenge
The Challenge
The Challenge
Prior to the redesign, Gramedia Digital's app and website had an outdated and inconsistent interface, making the user experience uncomfortable. Confusing navigation made it difficult for users to explore important features such as book collections and subscriptions. The lack of a relevant recommendation system also makes the reading experience feel generic. This results in low user retention and conversion to premium services.
Prior to the redesign, Gramedia Digital's app and website had an outdated and inconsistent interface, making the user experience uncomfortable. Confusing navigation made it difficult for users to explore important features such as book collections and subscriptions. The lack of a relevant recommendation system also makes the reading experience feel generic. This results in low user retention and conversion to premium services.
Prior to the redesign, Gramedia Digital's app and website had an outdated and inconsistent interface, making the user experience uncomfortable. Confusing navigation made it difficult for users to explore important features such as book collections and subscriptions. The lack of a relevant recommendation system also makes the reading experience feel generic. This results in low user retention and conversion to premium services.
The Solution
The Solution
The Solution
The redesign focused on refreshing the look and improving the overall user experience. Navigation was simplified to be more intuitive, with a focus on quick access to key content. A user preference-based recommendation system was introduced for a more personalized experience. Accessibility features such as dark mode, flexible font size, and voice reader were also added. In addition, the registration and subscription flow was reorganized to make it clearer and easier.
The redesign focused on refreshing the look and improving the overall user experience. Navigation was simplified to be more intuitive, with a focus on quick access to key content. A user preference-based recommendation system was introduced for a more personalized experience. Accessibility features such as dark mode, flexible font size, and voice reader were also added. In addition, the registration and subscription flow was reorganized to make it clearer and easier.
The redesign focused on refreshing the look and improving the overall user experience. Navigation was simplified to be more intuitive, with a focus on quick access to key content. A user preference-based recommendation system was introduced for a more personalized experience. Accessibility features such as dark mode, flexible font size, and voice reader were also added. In addition, the registration and subscription flow was reorganized to make it clearer and easier.
The Result
The Result
The Result
Hasilnya, retensi pengguna meningkat sebesar 35% dalam tiga bulan, dan rata-rata waktu membaca pengguna naik dua kali lipat. Konversi ke langganan premium meningkat hingga 28% berkat pengalaman pengguna yang lebih sederhana dan menarik. Sebanyak 80% pengguna memberikan feedback positif terhadap desain baru, dan pertumbuhan organik meningkat karena lebih banyak pengguna merekomendasikan aplikasi ini.
Hasilnya, retensi pengguna meningkat sebesar 35% dalam tiga bulan, dan rata-rata waktu membaca pengguna naik dua kali lipat. Konversi ke langganan premium meningkat hingga 28% berkat pengalaman pengguna yang lebih sederhana dan menarik. Sebanyak 80% pengguna memberikan feedback positif terhadap desain baru, dan pertumbuhan organik meningkat karena lebih banyak pengguna merekomendasikan aplikasi ini.
Hasilnya, retensi pengguna meningkat sebesar 35% dalam tiga bulan, dan rata-rata waktu membaca pengguna naik dua kali lipat. Konversi ke langganan premium meningkat hingga 28% berkat pengalaman pengguna yang lebih sederhana dan menarik. Sebanyak 80% pengguna memberikan feedback positif terhadap desain baru, dan pertumbuhan organik meningkat karena lebih banyak pengguna merekomendasikan aplikasi ini.
Interested in collaborating with me?
Let’s start something great
Interested in collaborating with me?
Let’s start something great
Interested in collaborating with me?
Let’s start something great